Indigo Airlines - Intelligent Branding

Just boarded my flight back to Mumbai after a wonderful evening at MICA, Ahmedabad. In my mind, I am thanking the MICA team for booking the tickets with Indigo Airlines.

Indigo never fails to surprise me with their brilliance. The crew, the hostesses, their marketing ideas, the in-flight announcements, their time adherence, their customer service... the list is endless. They know their business well.

No surprises that they are the most profitable airlines in a time when kingfisher has become pawnfisher with no money to pay for fuel.

So how Indigo pleased me this time...

1. Quite obviously, the hostesses were looking better than ever. They were wearing a hat that we normally see on international flights. And very pleasantly, they had the same stylish haircuts!  
2. Most interestingly, they were wearing a cute badge on their left sleeves saying 'I am going international'. What a great communication idea to talk to existing customers! It could have said 'We are going international'. Most marketeers would have written it that way. But there is a reason why Indigo is also the best employer in the transportation industry. The 'I' factor will make every hostess will feel proud of the message and own the message which will positively affect their service standards.
3. Have you ever seen Sandwiches photographed like this? A top cross-section view. The in-flight 

   

   Inflight Magazine of Indigo

   mag is top class and no-nonsense. 1 page each for veg and non-veg food, two pages for snacks, two pages for munchies, one page for juices/drinks, two pages for full page ads clubbed together, 4/5 pages on Indigo merchandise, and 3 pages about Indigo. Interestingly they talk about various awards inside a simple trophy mnemonic in the merchandise pages in an unobtrusive way.
4. I was delighted to hear 'please do not forget to save your work that you might have done on your laptop before switching it off'. How do they arrive at such great ideas when every other airlines are simply being so usual and normal? 

Thank you Indigo for a great flight. We have just landed in Mumbai. I will surely show my gratitude by traveling with Indigo every time.

All the best.